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The new international benchmark for wineries that want to enhance their identity, expand markets and build sustainable and lasting business relationships.
Our Mission
Tailored Strategies
We help wineries grow and position themselves in the wine world through custom strategies, authentic connections, and a hands-on approach born from real-world experience.
Authentic Connections
Every winery has a unique story to tell and specific markets to conquer. Our mission is to translate that uniqueness into lasting commercial success.
Our Vision
Global Benchmark
Aspiring to become the go-to partner for wineries seeking growth and global recognition.
Identity Enhancement
Preserving and amplifying each winery’s unique essence along its expansion journey.
Sustainable Relationships
Building long-term commercial connections that generate value over time, respecting both tradition and innovation.
Tailor-made approach
Everything starts from a concrete diagnosis: analysis of the portfolio, markets and channels. From production to business, we have been transforming wine identities into competitive and saleable brands around the world for more than 30 years between production, export and wine marketing.
Analysis
Company profile, product portfolio, pricing, and current positioning.
Strategy
Target market, distribution channels, distinctive positioning.
Execution
Commercial materials, price lists, agent/importer searches, integrated communications.
Monitoring
Commercial KPIs, sales plans, quarterly reviews, and ongoing optimization.
Wine Market Analysis
A thorough market analysis is the starting point for any successful strategy. We analyze global and local market dynamics to identify opportunities and challenges, providing concrete data to inform your decisions and best position your winery.
Market Trends
We identify changes in consumption, evolving tastes, and emerging niches at the global and local levels.
Competitive Analysis
We study your direct and indirect competitors to identify their strengths, weaknesses, and unique differentiation strategies.
Consumer Behavior
We analyze target customer profiles, their purchasing preferences, habits, and decision-making factors.
Distribution Channels
We evaluate the effectiveness of current channels and suggest new opportunities to reach your ideal markets.
Our Values
Authenticity
Uplifting the true story and unique identity of every winery — without compromise.
Sharing
Creating networks of meaningful connections and opportunities for mutual growth.
Pragmatism
Providing actionable solutions that deliver measurable, long-term results.
Elegance
Representing our clients with sophistication and attention to detail.
Curiosity
Constantly exploring new ideas, markets, and innovative approaches.
Passion
Living the wine world with enthusiasm and wholehearted dedication.
Why choose Stella Vini?
Insider Expertise
Founded by those who produce and deeply understand wine, we grasp every nuance of the industry.
Consulting Boutique
We offer a personalized and exclusive approach, far from the standardized solutions of big agencies.
Growth Partner
We guide wineries at every stage of their commercial development, building custom strategies for concrete goals.
Bernardo Barberani
Over thirty years in the wine industry, spanning production, sales strategy, and exports.
Master in Wine Business (SDA Bocconi).
Barberani Sales Director – sales management, exports, and positioning.
Direct experience in European, US, and Asian markets: market analysis, pricing, regulations, and logistics.
Consultant for wineries and importers on three continents.
Strong expertise in international wine marketing: storytelling, marketing materials, and brand positioning.
Negotiation skills and a global network of buyers and distributors.
Data-driven approach: business plans, forecasting, and margin optimization.
Bridge between production and business: in-depth understanding of the product and its commercial value.
Our Team
Our dedicated team is the heart of our excellence. We'll soon introduce the faces and stories behind our consulting firm's success.
Case Studies
Winery in Piedmont
Export Growth
Challenge: Disorganized portfolio, unclear price list, lack of non-EU partners.
Intervention: Reorganization of the range, new export price list, updated materials, direct introduction to selected buyers.
Results:
  • 2 new markets activated
  • +28% average price
  • First order received in 90 days
Winery in Tuscany
Premium Positioning in Asia
Challenge: Inconsistent identity, fragmented communication, zero presence in Asian markets.
Project: Brand restyling, target market analysis, dedicated portfolio, presentation to qualified importers.
Results:
  • 3 active importers in 6 months
  • +35% average order value
  • First container shipped in the first half of the year
Our Services
Business Intelligence
Market analysis, CRM, forecasting, management control, and AI integration.
Internationalization
Export strategies, partner scouting, and trade show support.
Commercial Strategy
Planning, sales, and distribution network development.
Communication & Marketing
Content, branding, social media, and specialized PR.
Training & Support
Training programs for sales teams and clients.
Artificial Intelligence at the Service of Wine
At Stella Vini, AI isn’t a gadget — it’s a strategic ally for smarter business decisions.
Market Monitoring
Real-time analysis of trends and competition.
Increased Efficiency
Faster decision-making and operations.
Language Support
Multilingual communication tailored to your target.
AI Sommelier
Add a voice assistant to your website!
We combine human expertise with AI power for data-driven export strategies.
Training & Support
1
Specialized Workshops
2
Sales Team Building
3
Personalized Coaching
4
Client Training
Contact Us
Do you want to transform your winery into a globally recognized brand? Fill out the form, and one of our experts will contact you within 24 hours.
Your Information
Name, Email, Company Name, and Role are essential to provide personalized support.
Your Project
Tell us briefly about your vision and the goals you want to achieve with your winery.
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Stella Vini
Strategic consulting for wineries and wine brands
by Bernardo Barberani
Contacts
[email protected]
Tel: +39 349 6135901
Orvieto - Italy
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